Hightouch needed assistance in explaining their excellent tool for managing data. This tool handles everything from collecting data to implementation in marketing campaigns.
We came up with a fictional company which allowed us to illustrate how Hightouch can address several marketing needs by tracking customer data from start to finish. By following this data journey, we were able to clearly demonstrate Hightouch's business value.
We had a great time designing the storyboard, connecting data, objects, and people to make a complex idea easy to understand.