Transform had this amazing metrics store which provided both data analysts and business teams a single, reliable source of information, making every business's strategies easier and more reliable.
This was an exciting opportunity for us, as we had access to a wide range of metric charts. It allowed us to design many creative visuals and explore new ways to transition between scenes. The brand also provided a rich color palette that made our designs vibrant and impactful.
The nature of their business core and the name itself (Transform) inspired us to try fun and creative animations. We matched these animations with tailored sound design, choosing engaging sounds and rhythms that fit perfectly with every transition and transformation.
After the process for creating the video was done, we were asked to create a series of videos for Social Media which were quite fun to work on.