Auth0’s large-scale campaign featuring advanced tools for authentication and secure access.
We needed to cover several perspectives: the user, the company, and the developer. This gave us a fantastic opportunity to create characters and explore their interactions in the digital world, all while showcasing how Auth0's technology safeguards sensitive information in the background.
To achieve this, we developed various scenarios: The real world with a human touch and the digital world where Auth0's magic happens.
This meant a huge research on our side to understand the digital access logics, and Auth0’s marketing team was there for us, providing great feedback and helping us craft these funny and easy to follow videos.
Auth0 provided us with a defined color palette and graphic elements that are part of its identity.
We worked on adapting those static elements into
the life of motion.
One of the great challenges on this project was the task of developing the lead characters for each story.
Each video tells a story and each story has its own lead character. That allowed us to develop a variety of characters ranging from the CEO of a TV show to the security guard of a bar.
The only requirement was that they be non-gender. Our search was focused on finding a more geometric morphology different from the conventional human one.
We decided to employ traditional animation to inject a sense of dynamism into our work, with a focus on incorporating elements that would deliver unexpected and delightful moments within the scenes.
Characters interact in a vibrant environment, paying attention to intricate design details as they input the
Log-in code. Each scene captivates with a vivid display of colors and diverse compositions that make them truly standout amidst the digital landscape.
Credits
Client
Auth0
Creative Lead
Auth0
Scripting
Rachel Shaver
Producer
Celeste Gómez Fochi
Art Direction
Natalia Dana,
Federico Figuera Cabaleiro
Animation Lead
Pablo Fanesi
2D Animation
Natalia Dana,
Pablo Fanesi,
Belén Marcolin
Cel Animation
Gaston Herrera
Portfolio
Federico Figueroa Cabaleiro
Music
«El Niño» DjeuhDjoah, Lieutenant Nicholson